Intrinsic Motivation: Unlock Your Team’s Inner Drive
Defining Intrinsic Motivation: Beyond the Paycheck
In the fast-paced, ever-evolving landscape of modern business, where talent is currency and engagement is king, understanding what truly fuels our workforce is paramount. As leaders and developers, we’re constantly seeking the secret sauce to unlock peak performance and foster a thriving organizational culture. And while compensation and perks certainly play a role, the real magic often lies deeper, within the realm of intrinsic motivation.
At its core, intrinsic motivation is the powerful drive that comes from within. It’s the deep-seated satisfaction derived from the activity itself, not from external rewards or pressures. Think of the programmer who loses track of time because they are so engrossed in solving a complex coding puzzle, or the artist who pours their soul into a project for the sheer joy of creation. They aren’t driven by the promise of a bonus or the fear of missing a deadline; their reward is the process, the learning, and the inherent fulfillment of the task.
This stands in stark contrast to extrinsic motivation, which is fueled by external factors. This includes tangible rewards like salary, bonuses, promotions, or even public recognition. On the flip side, extrinsic motivators can also be negative – the desire to avoid punishment, criticism, or negative consequences. While extrinsic motivators can be effective in the short term, they often fail to cultivate the sustained engagement and passion that truly sets high-performing individuals and teams apart.
So, what are the key drivers that ignite this internal fire? Research consistently points to three fundamental pillars:
- Autonomy: This is the innate human need to feel in control of our own lives and decisions. In the workplace, it translates to having the freedom to choose how we approach our work, to make decisions, and to have a voice in shaping our roles and projects. When employees feel trusted and empowered, their intrinsic drive flourishes.
- Mastery: We are naturally inclined to grow, learn, and improve our skills. The pursuit of mastery fuels our intrinsic motivation. When individuals are given opportunities to develop their expertise, tackle challenging tasks that stretch their abilities, and receive constructive feedback, they become more engaged and dedicated.
- Purpose: Humans crave meaning. Connecting our work to a larger goal, understanding the impact of our contributions, and feeling that we are part of something significant is a potent intrinsic motivator. When employees can see how their efforts contribute to the organization’s mission, or even to a broader societal good, their motivation soars.
These concepts are deeply rooted in robust psychological frameworks, most notably Self-Determination Theory (SDT). Developed by psychologists Edward Deci and Richard Ryan, SDT posits that psychological well-being and optimal functioning are best achieved when our fundamental needs for autonomy, competence (mastery), and relatedness (a sense of belonging and connection, which often intertwines with purpose) are met. When these needs are satisfied, individuals are more likely to be intrinsically motivated, leading to increased creativity, engagement, perseverance, and overall job satisfaction.
Understanding and cultivating intrinsic motivation isn’t just a feel-good initiative; it’s a strategic imperative for any leader aiming to build a truly exceptional and enduring team. It’s about shifting our focus from simply managing output to nurturing the internal engines that drive sustained excellence.
The Pillars of Intrinsic Motivation in a Professional Context
In the ever-evolving landscape of modern leadership, understanding and cultivating intrinsic motivation isn’t just a nice-to-have; it’s a fundamental driver of sustained engagement, innovation, and ultimately, organizational success. Unlike extrinsic motivators, which rely on external rewards or punishments (think bonuses or reprimands), intrinsic motivation taps into an individual’s internal drive, the innate desire to do something for its own sake. For leaders focused on development, mastering these internal engines is paramount. We can break down the bedrock of intrinsic motivation in the professional realm into four interconnected pillars:
Autonomy: The Power of Self-Direction
At its core, autonomy is about granting employees a meaningful degree of control over their work. This isn’t about abdication; it’s about empowerment. When individuals feel they have a say in how they approach a task, when they tackle it (within reasonable parameters), and even where they perform it, their sense of ownership and responsibility soars. This could manifest as flexible work arrangements, allowing individuals to choose their best working hours, or empowering them to decide on the methodologies best suited to achieving a project goal. The freedom to make choices, even small ones, signals trust and respect, fostering a deep-seated commitment to the outcome.
FAQ: How can I implement autonomy without sacrificing accountability?
This is a crucial balance. Autonomy doesn’t mean a free-for-all. It’s about setting clear expectations, defining desired outcomes, and establishing robust feedback loops. By focusing on results rather than micromanaging the process, leaders can empower their teams while still ensuring that goals are met and standards are upheld. Regular check-ins, performance reviews focused on impact, and transparent communication about project objectives are key to maintaining accountability in an autonomous environment.
Mastery: The Quest for Growth and Competence
The human psyche is wired for growth. The pillar of mastery addresses this fundamental need by fostering opportunities for employees to develop their skills, learn new things, and tackle challenging problems. Leaders who champion mastery create environments where continuous learning is not only encouraged but actively supported. This could involve providing access to training programs, mentorship opportunities, challenging project assignments that push individuals beyond their comfort zones, or simply creating space for experimentation and learning from mistakes. When employees feel they are constantly improving and becoming more competent, their engagement deepens, and their desire to contribute to complex tasks intensifies.
Purpose: Connecting to the Bigger Picture
Few things are as powerful in fueling motivation as a sense of purpose. In a professional context, this means connecting an individual’s daily tasks and responsibilities to a larger organizational mission, vision, or a tangible positive impact on the world. Employees who understand why their work matters, who see how their efforts contribute to something greater than themselves, are far more likely to be deeply engaged and committed. Leaders play a vital role in articulating this purpose clearly and consistently. Regularly communicating the company’s mission, sharing stories of impact, and demonstrating how individual contributions directly feed into these larger goals can transform mundane tasks into meaningful endeavors.
FAQ: How can I help employees connect their daily work to the company’s mission, especially in roles that seem disconnected?
This requires creative communication and a commitment to demonstrating impact. For seemingly disconnected roles, focus on the ripple effect. For example, an administrative assistant ensures smooth operations, allowing customer-facing teams to focus on clients. A finance department manages resources, enabling innovation and growth. Leaders can facilitate this by sharing client testimonials that highlight the work of various departments, publicly acknowledging contributions from all teams, and inviting individuals from different areas to present their work and its impact to others. The key is to consistently reinforce the narrative of interconnectedness and shared contribution.
Relatedness: The Strength of Belonging
Humans are inherently social beings, and the workplace is no exception. The pillar of relatedness focuses on building a strong sense of belonging and fostering positive social connections among team members. When employees feel accepted, valued, and connected to their colleagues, their overall job satisfaction and commitment significantly increase. Leaders can cultivate relatedness by promoting collaboration, encouraging teamwork, creating opportunities for informal social interaction, and fostering an inclusive culture where everyone feels they belong, regardless of their background or role. A supportive and cohesive team environment not only boosts morale but also enhances problem-solving and innovation.
Impact of Intrinsic Motivation on Employee Performance and Engagement
When leaders tap into the deep wellspring of intrinsic motivation, the ripples across their teams are nothing short of transformative. This isn’t about a bigger paycheck or a corner office; it’s about igniting that internal fire that makes work feel less like a chore and more like a calling. The impact on both individual performance and the collective engagement of your workforce is profound and multifaceted.
At its core, intrinsically motivated employees experience a significant boost in job satisfaction and overall well-being. When individuals feel a genuine sense of purpose, autonomy, and mastery in their roles, their daily work becomes a source of fulfillment rather than dread. This, in turn, spills over into their personal lives, fostering a healthier work-life balance and a more positive outlook.
This internal drive also acts as a powerful catalyst for enhanced creativity, innovation, and problem-solving. When employees are driven by curiosity and a desire to learn and excel, they are more likely to experiment, explore new ideas, and approach challenges with a fresh perspective. They’re not just executing tasks; they’re actively seeking better ways to do them, pushing boundaries, and contributing groundbreaking solutions.
The tangible benefits are clear: higher levels of productivity and commitment. Think of it as a self-sustaining engine. Employees who are intrinsically motivated are more focused, efficient, and invested in the outcomes of their work. Their commitment extends beyond the minimum requirements, as they are driven by an internal desire to contribute meaningfully and achieve excellence. This commitment translates directly into superior performance and a team that consistently goes the extra mile.
Furthermore, the presence of strong intrinsic motivation acts as a powerful antidote to the pervasive issues of reduced employee turnover and burnout. When people love what they do, feel valued for their contributions, and have opportunities for growth, they are far less likely to seek greener pastures. This stability not only saves considerable costs associated with recruitment and training but also fosters a more cohesive and experienced team. Burnout, often fueled by a lack of control and purpose, is significantly mitigated when individuals feel intrinsically connected to their work.
Finally, in today’s ever-evolving business landscape, greater adaptability to change and new challenges is a critical differentiator. Intrinsically motivated individuals are not afraid of the unknown; they embrace it as an opportunity to learn and grow. Their inherent curiosity and desire for mastery make them more agile and resilient when faced with new technologies, market shifts, or organizational restructuring. They see change not as a disruption, but as a chance to further develop their skills and contribute to evolving goals.
To illustrate the interconnectedness of these benefits, consider this:
| Intrinsic Motivation Driver | Impact on Performance & Engagement |
|---|---|
| Autonomy & Choice | Increased ownership, creative problem-solving, higher productivity |
| Mastery & Growth | Enhanced skill development, innovation, greater commitment |
| Purpose & Meaning | Improved job satisfaction, reduced burnout, stronger adaptability |
Leaders who cultivate environments where intrinsic motivation can flourish are not just building better teams; they are building more resilient, innovative, and ultimately, more successful organizations.
Strategies for Cultivating Intrinsic Motivation in Teams
Cultivating a workforce that thrives on intrinsic motivation isn’t just a nice-to-have; it’s a strategic imperative for sustainable success. As leaders, our role evolves from simply assigning tasks to architecting an environment where passion, purpose, and personal growth become the driving forces. This shift unleashes a powerful wave of creativity, resilience, and engagement that external rewards alone simply cannot replicate. Let’s explore actionable strategies to foster this deep-seated drive within your teams.
Granting Autonomy: The Power of Choice and Self-Direction
At the heart of intrinsic motivation lies the fundamental human need for control. When individuals feel they have agency over their work, their engagement skyrockets. This doesn’t mean a free-for-all; it means intelligent delegation, offering meaningful choices, and empowering your team to manage their own processes.
- Delegating Effectively: Move beyond simply offloading tasks. Delegate outcomes, not just activities. Clearly define the "what" and the "why," but allow your team members to determine the "how." This fosters a sense of ownership and encourages creative problem-solving.
- Offering Choices: Whenever possible, provide options. This could be in how a project is approached, the tools used, or even the order of tasks. Even small choices signal trust and respect for individual preferences and expertise.
- Fostering Self-Management: Equip your team with the skills and confidence to manage their time, prioritize, and resolve challenges independently. This requires a supportive leadership style that offers guidance rather than micromanagement.
Supporting Mastery: The Journey of Growth and Skill Development
We are inherently driven to improve and become more competent. Leaders who champion mastery unlock this innate desire, transforming challenges into opportunities for growth.
- Providing Training and Development: Invest in your team’s skills. Offer workshops, online courses, or access to subject matter experts. Continuous learning keeps individuals engaged and sharpens their abilities.
- Giving Constructive Feedback: Regular, specific, and actionable feedback is crucial. Focus on both strengths and areas for development, framing it as a pathway to greater success.
- Offering Stretch Assignments: Challenge your team with tasks that push them slightly beyond their current comfort zone. These "stretch" assignments, when supported, lead to significant skill development and a profound sense of accomplishment.
- Recognizing Progress: Celebrate the journey, not just the destination. Acknowledge and highlight individual and team progress, demonstrating that their efforts towards mastery are seen and valued.
Communicating Purpose: Connecting the Dots to a Larger Vision
People want to feel that their work matters. Leaders who effectively articulate the "why" behind the "what" create a powerful sense of meaning and belonging.
- Aligning Roles with Vision and Values: Clearly communicate how each individual’s contribution directly supports the company’s overarching mission and values. Help them see their unique piece in the grand mosaic.
- Highlighting Impact: Share stories, data, and testimonials that demonstrate the positive impact of the team’s work on customers, the organization, or the wider community. Seeing the tangible results of their efforts is incredibly motivating.
Encouraging Relatedness: The Strength of Connection and Belonging
Humans are social creatures, and a sense of connection and belonging is a cornerstone of psychological well-being and motivation.
- Team-Building Activities: Foster genuine connections through activities that go beyond superficial icebreakers. Focus on opportunities for shared experiences and mutual understanding.
- Collaborative Projects: Design projects that necessitate teamwork and interdependence. This encourages shared problem-solving and strengthens bonds as individuals rely on each other.
- Fostering Psychological Safety: Create an environment where team members feel safe to express ideas, ask questions, admit mistakes, and take risks without fear of negative repercussions. This is paramount for open communication and innovation.
FAQ: How can I measure the impact of these strategies on intrinsic motivation?
Measuring intrinsic motivation can be nuanced. While direct measurement is challenging, you can observe indicators such as increased employee initiative, proactive problem-solving, higher quality of work, reduced absenteeism, greater collaboration, and positive sentiment in employee surveys or one-on-one discussions. Regularly soliciting feedback on team dynamics and individual growth opportunities will also provide valuable insights.
Designing Meaningful Work: Crafting Roles for Engagement
The nature of the work itself plays a pivotal role in intrinsic motivation. Leaders can actively design roles that are inherently engaging and fulfilling.
- Job Crafting: Empower individuals to proactively shape their roles. This involves adjusting tasks, relationships, and perceptions of their work to align with their strengths, passions, and values.
- Task Variety: Avoid monotony. Introduce diverse tasks and responsibilities that tap into different skills and prevent burnout. Variety keeps the mind engaged and offers continuous learning opportunities.
- Significance: Emphasize the importance of each task. Even seemingly routine activities can be framed within a larger context of value creation, making them more meaningful.
FAQ: What’s the difference between intrinsic and extrinsic motivation, and why focus on intrinsic?
Extrinsic motivation comes from external rewards or punishments, such as bonuses, promotions, or fear of reprimand. Intrinsic motivation, on the other hand, stems from internal satisfaction and enjoyment derived from the work itself – the feeling of accomplishment, learning, or contributing to something meaningful. While extrinsic motivators can be useful for short-term gains or specific tasks, they often lead to decreased engagement and creativity over time. Focusing on intrinsic motivation fosters sustainable passion, creativity, and long-term commitment, leading to higher overall performance and job satisfaction.
By consciously weaving these strategies into your leadership practice, you’ll not only build more effective teams but also cultivate a workplace culture where individuals are genuinely excited to contribute, grow, and excel. This is the true power of intrinsic motivation.
The Role of Leadership in Fostering an Intrinsically Motivated Workforce
As leaders, our role in cultivating intrinsic motivation within our teams is not merely about managing tasks; it’s about orchestrating an environment where individuals want to contribute their best. This isn’t about forced enthusiasm, but about tapping into the inherent drive that fuels passion, creativity, and sustained engagement.
Leaders as Enablers: The Architects of Autonomy, Mastery, and Purpose
Think of yourselves as architects designing a space where intrinsic motivation can flourish. This means creating an environment that supports three core psychological needs: autonomy, competence, and relatedness. Autonomy is the feeling of control over our work and how we approach it. Competence is the belief in our ability to perform effectively and grow. Relatedness is the sense of connection and belonging within our team and organization. When these needs are met, intrinsic motivation naturally blooms. This involves fostering trust, providing psychological safety for experimentation, and encouraging open communication where diverse ideas are valued.
Clarity and Compass: The Compass and the Map
Ambiguity is a motivation killer. Setting clear, yet flexible, expectations provides a vital roadmap for employees. It clarifies what success looks like, allowing individuals to direct their energy effectively. However, this clarity must be paired with consistent, constructive feedback. Feedback isn’t about judgment; it’s a tool for growth. When delivered thoughtfully, it helps individuals understand their strengths, identify areas for development, and feel supported in their journey toward mastery. This can be delivered through regular one-on-ones, project debriefs, or even informal check-ins.
Celebrating the Journey, Not Just the Destination
The allure of intrinsic motivation often lies in the process of learning, problem-solving, and overcoming challenges. While outcomes are important, focusing solely on them can be demotivating, especially when setbacks occur. Leaders who recognize and celebrate the effort, the progress, and the learning embedded in the journey build resilience and a growth mindset. Acknowledging a team member’s persistent approach to a difficult problem, even if the immediate result isn’t a home run, sends a powerful message: "Your dedication matters. Your growth is valued." This could be through verbal praise, public recognition in team meetings, or even small tokens of appreciation.
Walking the Talk: The Power of Passionate Leadership
Employees are astute observers. They look to their leaders for cues, and nothing is more contagious than genuine passion and a commitment to learning. When leaders demonstrate their own intrinsic drive – by embracing challenges, showing curiosity, openly sharing their own learning journeys, and conveying a deep belief in the company’s mission – they inspire similar enthusiasm in their teams. This isn’t about being a workaholic; it’s about exhibiting a visible and authentic engagement with one’s work that resonates deeply.
Empowerment: The Key to Unlocking Ownership
True intrinsic motivation is fueled by a sense of ownership. Empowering employees to take the reins, make decisions within their scope, and even have a say in how their work is done, transforms passive participants into active contributors. This means delegating not just tasks, but also responsibility and the authority to act. It’s about trusting your team to find the best solutions, fostering innovation, and allowing them to feel the pride that comes with true accomplishment.
FAQ: How can I effectively delegate without losing control?
Effective delegation is about empowering, not abdicating. Start by clearly defining the desired outcome and the boundaries of authority. Provide necessary resources and support, but resist the urge to micromanage. Schedule regular check-ins to monitor progress and offer guidance, but allow your team members the space to problem-solve independently. The goal is to build their confidence and capability, making them more autonomous and effective in the long run.
FAQ: What if an employee isn’t showing signs of intrinsic motivation?
This often signals an underlying issue with their psychological needs not being met. Begin with a candid, non-judgmental conversation. Explore their current role: Do they feel challenged? Do they have autonomy? Do they feel competent? Is there a sense of purpose? Listen actively to their concerns. Sometimes, a slight adjustment in responsibilities, additional training, or a clearer connection to the company’s mission can reignite their intrinsic drive. It’s also crucial to ensure the team environment is supportive and that their contributions are recognized.
Overcoming Barriers to Intrinsic Motivation
The allure of intrinsic motivation is undeniable – a self-propelled workforce fueled by purpose, mastery, and autonomy. Yet, as any seasoned leader knows, the path to unlocking this potent force is rarely smooth. Organizations often erect unintentional barriers, inadvertently stifling the very engines of engagement they seek to ignite. Confronting these obstacles head-on is not just beneficial; it’s essential for cultivating a truly thriving and innovative environment.
Taming the Micromanagement Monster and Rebuilding Trust
One of the most significant intrinsic motivation killers is pervasive micromanagement. When employees feel constantly surveilled, their autonomy evaporates, along with their sense of ownership and pride in their work. This breeds a culture of fear and dependence, where individuals only perform tasks to avoid reprimand rather than from a genuine desire to excel. The antidote? A fundamental shift towards trust. This doesn’t mean relinquishing all oversight, but rather empowering individuals with clear objectives and the freedom to determine how they achieve them. Leaders must actively practice delegation, provide constructive feedback rather than constant correction, and celebrate successful outcomes as collective wins. Rebuilding trust is a process, requiring consistent demonstration of faith in your team’s capabilities and a willingness to allow them to learn from both successes and inevitable stumbles.
Breaking Free from the "Carrot and Stick" Trap
While external incentives and consequences have their place, an over-reliance on them can create a dependency that undermines intrinsic drives. When every action is tied to a bonus, a promotion, or the threat of disciplinary action, employees can lose sight of the inherent satisfaction derived from a job well done. The focus shifts from the why to the what, reducing work to a transactional exchange. To counter this, leaders must champion the value of the work itself. Articulate the impact of individual contributions, highlight opportunities for skill development, and foster an environment where learning and growth are celebrated. Celebrate milestones not just with monetary rewards, but with public recognition, opportunities to lead new initiatives, or dedicated time for skill enhancement.
Diagnosing and Dismantling Disengagement
The subtle creep of disengagement is a silent saboteur of intrinsic motivation. Bureaucratic red tape, unclear expectations, and a lack of meaningful contribution are potent disablers. Employees who are bogged down by unnecessary processes or who don’t understand how their work contributes to the bigger picture will quickly lose their spark. Proactive identification is key. Regularly solicit feedback through surveys, one-on-one conversations, and team retrospectives. Listen intently to concerns about workflow, communication, and purpose. Once identified, address these issues head-on. Streamline processes, ensure goals are SMART (Specific, Measurable, Achievable, Relevant, Time-bound) and clearly communicated, and most importantly, consistently reinforce the significance of each individual’s role in the organization’s success.
Cultivating a Culture of Intrinsic Flourishing
Shifting an organizational culture to prioritize intrinsic drivers is a profound undertaking, but it’s where the most sustainable and impactful changes occur. This isn’t a quick fix; it’s a strategic evolution that requires commitment from the top down. Leaders must embody the principles of autonomy, mastery, and purpose. This involves fostering psychological safety, encouraging experimentation, and providing opportunities for continuous learning and development. It means celebrating effort and learning as much as outcomes, and creating a narrative around the company’s mission and values that resonates deeply with employees.
- Assess current levels of autonomy: Are employees empowered to make decisions and shape their work?
- Review reward systems: Is the focus solely on external incentives, or are intrinsic satisfactions also acknowledged?
- Map employee engagement drivers: What specific factors are contributing to or detracting from intrinsic motivation within your teams?
- Develop a roadmap for cultural change: How will you systematically integrate intrinsic motivation principles into daily operations and leadership practices?
Measuring and Sustaining Intrinsic Motivation
Once we recognize the profound impact of intrinsic motivation on employee engagement, productivity, and overall organizational success, the next logical step is understanding how to measure and, crucially, sustain it. This isn’t about ticking boxes; it’s about cultivating an environment where employees naturally thrive.
A foundational element in this endeavor is leveraging employee surveys and feedback mechanisms. Beyond the traditional annual review, regular pulse surveys, anonymous feedback channels, and one-on-one check-ins are invaluable. Ask targeted questions that probe into feelings of autonomy, mastery, and purpose. Are employees feeling empowered to make decisions? Do they see a clear path for skill development? Do they understand how their work contributes to the larger mission? The language used in these surveys is critical; avoid jargon and focus on relatable concepts.
Simultaneously, observe engagement levels and the quality of work. This is where leadership and management truly shine. Are your team members proactively contributing ideas, volunteering for challenging projects, and demonstrating genuine enthusiasm? Look beyond mere task completion. Is the work done with care, creativity, and a desire to excel? High-quality work often serves as a powerful indicator that intrinsic drivers are at play.
To quantify the impact of intrinsic motivation, track key performance indicators related to innovation and problem-solving. Are cross-functional teams spontaneously forming to tackle complex issues? Are employees proactively suggesting improvements to existing processes or developing novel solutions? Metrics like the number of implemented suggestions, the success rate of new initiatives, or the reduction in recurring problems can all be influenced by a workforce that is intrinsically motivated to contribute their best.
The real magic happens when you implement continuous feedback loops and iterative improvements. This is a dynamic process, not a static one. Regularly review the data gathered from surveys, observations, and KPIs. Discuss these findings openly with your teams. What’s working? What’s not? Use this information to refine your strategies. Perhaps a team needs more opportunities for skill development, or another might benefit from clearer articulation of their project’s purpose. This ongoing dialogue ensures that your efforts remain relevant and impactful.
Perhaps the most strategic way to embed intrinsic motivation is by implementing intrinsic motivation principles into talent management and HR processes. This means rethinking recruitment, onboarding, performance management, and development. During recruitment, assess candidates not just for skills but for their alignment with your organizational values and their potential for growth. Onboarding should emphasize the company’s mission and the opportunities for employees to find meaning in their roles. Performance management should focus on development and learning, not just evaluation. Training programs should be designed to foster mastery and provide opportunities for autonomy.
Case Study: Spark Innovations at TechSolutions Inc.
TechSolutions Inc., a mid-sized software development firm, was experiencing a plateau in innovation. Employee surveys revealed a sense of routine and a perceived lack of creative freedom. The leadership team implemented a multifaceted approach. They introduced “Innovation Fridays,” dedicating a portion of the week for employees to pursue passion projects related to their work. They also revamped their performance reviews to focus heavily on skill development and proactive problem-solving, offering internal workshops tailored to employee-identified growth areas. Regular “Ask Me Anything” sessions with senior leadership allowed employees to voice concerns and understand the broader strategic vision, fostering a sense of purpose. Within six months, TechSolutions saw a 30% increase in patent applications, a significant uptick in cross-departmental collaborations on new features, and a noticeable boost in employee morale and retention, particularly among their top technical talent.
By weaving these threads together – thoughtful measurement, consistent observation, strategic HR integration, and a commitment to continuous improvement – organizations can cultivate a workplace where intrinsic motivation isn’t just a buzzword, but a tangible, driving force for success.
Featured image by Eva Bronzini on Pexels