My Personal Notes From The “Own Your Own Future” Course – Includes Motivation, Action, Social Media, Sales and Product Creation

When Creating Your Own Course For Others

• Try and enter conversations that are going on in their minds
• Think about conversations that people are already having
• Your ideal client is someone who is where you were when you were embarking on whatever thing it was that you have mastered and are now passionate about and good at.
• Solve problems that you know they have
  • Get to the point
  • Get to the end result quicker
  • You have the map to guide them
• Share a path to their goals
  • For example, “Let me tell you what it’s like to be able to invest on your own”
• Love people and help them solve their problems much faster
• What do they want vs. what do they need
  • Sell them what they need
  • Sell people what they want and deliver to them what they need
• People buy from you when they feel understood. Not when they understand you.
• Let your future clients know that you understand them
• Fall in love with them by saying YES
• *** Create an Irresistible Offer ***
  • An irresistible offer is meeting people where they are in the process and delivering them a product or service that gets them the outcome and results they desire.
• What results you can get them is what matters
• Consider the fact that:
  • Your customer is worried that they can’t do it or that they will think someone will think of them as crazy for trying.
• It’s the kind of advice that you would love to give to a friend
  • So just do it but for 1000 friends
• Build their confidence and help them take action, you have to give your clients the confidence.
• Give them the framework and where to start.
  • They need to know where to start.
  • What processes and systems did you use?
• Overcome their objections so they can see the path and keep moving forward.
• You don’t need a huge following or be perfect on camera
• Create value at a price that people will find hard to say no to.
• Create what you wished you had when you started out
  • Think “God I wish I had that when I started out”
• It’s the art of caring about people, you get to share your bullseye (niche) with them.
• Realize:
  • That you are enough and you can do this
  • The hardest part is getting started
  • Make it real
  • If you stay the course and do the work the results will follow
• Confidently launch yourself  – your business – your product
  • Start the journey today! You can do it!!
• 1) Make it possible
• 2) Make it simple
• 3) Make it yours
• 4) Make it last
• Think about the modules that you would offer in a course for example:
  • 1. Building your coaching confidence
  • 2. What to create and who to create it for
  • 3. Creating a world-class offer
  • 4. Getting your first sale
  • 5. Getting consistent sales
  • 6. Real-world implementation
• Make sure that you have clarity and confidence to boldly move forward.
• Think about using AI to overcome your obstacles or fears. For example, use the following prompt:
  • I am afraid to sell my product, how do I get over my fear
• Do it messy
• Do it imperfect
• Do it anyway
• Have passion and purpose
• Be proud of what you have to offer, so for example I might say, would you like to try it, it’s the best booking system in the world.
• “Be in your own spotlight”
• Perfect is overrated
• If you took the uncomfortable action, what would your life look like a year from now?
• The tool you provide is the action step
  • You have to get someone to take an action
  • When you take an uncomfortable action you move forward
• Action steps can be
  • A written tool
  • A video
  • A list
• Make a decision that carries you forward
• What is it like for someone to start with what you learned but for them not already having that knowledge?
• What do people need to be made aware of? What will help them cross that bridge to use an analogy?
• What’s it like at rock bottom? What does it look like to begin from zero?
• Put together a photo or a video to use as your conversation starter and the start of your content plan.
• Think about all of the things that you struggled with when you started out.
• Mix and match the type of content that you post.

What Are The Components Of Your Course

Think of three major buckets. Dean gave an example of his selling cars course:

Bucket 1: How to find cars

Bucket 2: How to make the cars better

Bucket 3: How to sell the cars

Work backward with the end in mind. Think of the headlines and the topics.

You need a course name that grabs attention.

What Is Your Ideal Client?

Live inside the mind of your ideal client…

• What is their age range?
• Geographic area?
• Education?
• Gender?
• Income range?
• Hobbies?
• Current financial situations?
• Relationship status?
• Family status?
• What 3 things keep your ideal client up at night?
• What is a compelling future/vision or goal of theirs?
• What do you need to teach them so that they get results?
• Where do they hang out? Live in those groups & pay attention
• What are they afraid of?
• Their dreams?
• Their name?

Marketing is leaning into and teaching the exact person how to get from where they are now to where they want to go.

What is your ideal outcome for your client after working with you for a year? 

Someone needs you right now, but who is it?

Use AI To Help You

For example:

“I want to create a coaching program that will teach yoga, breathwork, and meditation. I’ve been doing yoga for 10 years after being a bit of a partygoer when I was younger. Stepping out of that lifestyle into a Yoga lifestyle saved my life.

I want to help others change their life too. If I were to break this down into a 3-week coaching program, what would that look like?

Idea:

Ask an AI bot for three products or tools that I could potentially share with my students to help them make what I have learned a reality. Do it for your chosen niche or passion.

List Things That You Did That Made Your Life Better (At Least 5)

1. Karate
2. Learning to invest and trade from candle charts
3. Playing squash/racketball
4. Relocating to Canada and getting Canadian Citizenship, before moving back to the UK
5. Learning about Keto, low-carb diets, and more recently carnivore diets
6. Getting married to my beautiful wife

Tell Your Story

A story is a scene in your life that is going to set up what you are about to teach. So, using my Extreme Angler website as an example, a project that I started and never really finished… I could tell the story of my friend Nik and how he became a passionate fisherman, from fishing pike as a kid through to fishing big game fish for England, worldwide.

What is the story that initiates your goal?

The teaching is what you learned from that experience – that story.

To Create a Book

1. Write down your chapters – what do you love to talk about in no particular order
2. What did you learn from your experiences? – they are your teaching points.

My Ideas For Books

1. My life and the sometimes quite comical events that I have experienced
   1. Market trading
   2. Homemade waltzer
   3. Saturday job as a train driver
   4. The tambourine bar job
   5. Fishing for cod and haddock off Whitby
2. Gambling and gambling  bot creation
3. Trading
4. Karate
5. Squash
6. Racketball

Sales Funnel

(Note, I think I actually took these notes from a YouTube video about Justin Welsh)

Thing of an inverted triangle (wide part of the triangle at the top, point at the bottom)…

1. At the top of the funnel you have Discovery this is social media e.g. Twitter, LinkedIn
2. In the middle of the funnel, you gain your Trust, Authority, and Expertise via a long-form newsletter
3. At the bottom of the funnel is your Offer. Buy from me

Take Action

Use the success sprint technique:

1. Plan your tasks. How many sprints will you need?
2. Do one success sprint. Set the timer for 30 minutes and then take a break for 15 minutes
3. Repeat x4 success sprints, then take a longer break, say 30 minutes

Be laser-focused on that one task for 30 minutes

Then in the breaks, show THRIVE…

T  – Thanks, show gratitude

H – Happy – make yourself laugh out loud

R – Resourceful – You have everything that you need to be successful

I – Immediate – take immediate action

V – Visualize – See it as if you already have it because you do

E – Expect – be enthusiastic about it, tell yourself that you already have the energy.

Use I can, I am, I will, I must -> Not I can’t

Tools

Use the seven-levels deep method, which I believe is basically a version of the Lean/Six Sigma 7 Whys. Your why needs to be deep enough to not let anyone down.