SaaS Growth, Market Insights & Daily Wins: Jan 30

A Day of Reflection and Re-Calibration: January 30th, 2023

The Morning Jolt: More Than Just an Alarm Clock

This morning kicked off with a familiar jolt, but not the kind you’d expect from a perfectly executed routine. While I managed to get moving, my son’s struggle to do the same cast a shadow. Homeschooling, it seems, is hitting a rough patch for him, and the frustration is palpable. It’s a tough balance, isn’t it? Trying to foster learning while navigating the very real emotional toll it can take. My own morning routine, a practice I cherish for grounding me, felt a little less potent today, overshadowed by this domestic challenge.

As we navigate this, I’m holding onto hope. Today marks day 68 post-bone marrow transplant for my son. Every day is a victory, a testament to his resilience and the incredible advancements in medicine. 🤞

Navigating the Market: A Hunter’s Eye

Today’s visual is the FTSE 100’s daily candle chart. Why? Because my compass is set on expanding my investment portfolio with some fresh shares. However, I’m approaching this with caution. The FTSE 100 currently appears to be trading at a premium, and my gut feeling – honed by years in the trenches – tells me this might not be the most opportune moment to jump in. It’s a classic case of ‘buy low, sell high,’ and right now, the ‘buy low’ part seems a bit elusive.

Fueling the Machine: A Dietary Detour

My food diary? Let’s just say it’s a work in progress. The jury’s still out on the exact menu for today, but one thing is crystal clear: the siren song of carbs has led me astray. The scale is whispering (okay, maybe shouting) that it’s time to pivot back to a keto or carnivore lifestyle. It’s not just about shedding a few pounds; it’s about how different fuel sources impact energy levels, focus, and overall well-being. We all have those periods where we slip, but the key is recognizing it and course-correcting, right?

Deep Dive into SaaS: Wisdom from the Trenches

My reading quest continues with Build and Promote Profitable SaaS Business by Kateryna Myroniuk. Today, I delved deeper, starting from location 1398 (56% complete) and pushing through to location 1413 (57% complete). It might seem like a small gain, but every page turned is a step towards mastery.

Key Takeaways for SaaS Growth:

This session offered some golden nuggets, particularly around the early stages of SaaS promotion. The book champions a powerful trifecta:

• Google Tag Manager (GTM) + Google Analytics: This is a game-changer I’m actively implementing. If you’re not using GTM, you’re missing out on a robust way to manage tracking codes without constantly tweaking your website’s code. It’s about agility and data accuracy. I’ve always used Google Analytics, but integrating GTM unlocks a new level of insight.
• Google Search Console: Essential for understanding how Google sees your site and optimizing for organic search. It’s a free tool that provides invaluable data on your website’s performance in Google Search.
• Hotjar: This tool offers a visual understanding of user behavior through heatmaps, session recordings, and feedback polls. Understanding where users click, scroll, and drop off can be incredibly illuminating. I’ve just implemented the Hotjar code on my PlanIt-BookIt website to start gathering these crucial insights.

Discovering Your Audience & Early Adopters:

The book also pointed me towards platforms for staying ahead of the tech curve and finding early adopters. I’m already a regular on:

• Product Hunt: A fantastic launchpad for new products.
• Reddit: A treasure trove of niche communities and feedback.

And a new discovery that has me excited is:

• BetaList: This platform specifically curates early-stage SaaS companies, providing a unique opportunity to gain initial user feedback and potentially secure those first crucial sign-ups. It’s a must-watch for anyone launching a new SaaS product.

My Core Values: The Unchanging North Star

Every professional journey benefits from a stable foundation. My Core Journal represents those enduring principles and commitments that guide my decisions, day in and day out. It’s the bedrock upon which everything else is built.

Reflecting on the Weekend: Recharge and Realign

Looking back at Saturday the 28th and Sunday the 29th, it was a much-needed period of decompression. Think:

• Retail Therapy & Active Recovery: A bit of shopping therapy coupled with some invigorating racketball.
• Unwinding: Quality time spent enjoying television.
• Pure Relaxation: Simply embracing a slower pace. ✅

It’s vital to carve out these moments. You can’t pour from an empty cup, and a well-rested mind is a more productive mind.

Charting Today’s Course: Micro-Goals for Maximum Impact

What will make Monday the 30th a success? It’s about focusing on high-impact, actionable tasks. As per my core journal, here are the micro-goals:

• Financial Fortitude: Tackle my personal finances. Being behind is a drain; getting ahead provides immense peace of mind.
• Portfolio Power-Up: Strategically add more shares to my investment portfolio. It’s about consistent, thoughtful growth.
• Strategic Blueprint: Advance the high-level planning. Clarity on the big picture fuels effective execution.
• Digital Asset Integration: Continue ensuring all digital assets are seamlessly connected to Google Analytics. Data is king, and understanding your audience’s digital journey is paramount.

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