My Daily Journal Entry For December 23rd, 2022

Morning Routine, General Diary, Thoughts, and Ideas

Got up early as was expecting our new integrated replacement fridge to be delivered. Only partially completed my morning routine. Had to spend most of the morning emptying the fridge so that it was ready to be replaced.

The new fridge arrived but apparently, I also need to order some door fitting extras, which were not clear when booking the damn thing. Anyway, the problem is now solved the new fridge is sitting in our garage, the fitting equipment is due to arrive on Wednesday and our fridge is going to get re-installed on Friday.

Today is day 30 post bone marrow transplant for my son, all is still good! 🤞.

Bought and sold a few shares in my investment account today.

Food Diary

Today I Am Reading

My goal today is to read some of Build and Promote Profitable SaaS Business

My starting point for today is location 762 or 31% complete.

My ending point for today was location 820 or 33% complete.

My Learnings Today

• payment system
  • Part of this was covered in previous journal entries
• email automation
  • Part of this was also included in previous journal entries.
  • Start with a welcome email – an explanation email with a call to action. Either with your company logo or just plain text. Emails with images apparently have an increased chance of being marked as promotional. Plain text has more probability of avoiding the spam folder.
  • Send marketing emails “to your customers or potential customers with the purpose to see or upsell, persuade to perform an action or inform.” Unlike trigger emails, marketing emails are not expected so open-rate is generally twice as low as transactional. Marketing emails include newsletters, retention emails, surveys, or re-engagement emails.
  • All emails should have a clear structure and be understandable. The subject should be consistent with the intent. Address people by their name given at subscription. Email delivery services allow you to run A/B testing to compare open rates based on location, time/date, and check link clicks.
  • Sign transactional messages on behalf of the team
  • Sign marketing emails from one person.
  • Always provide an unsubscribe option.
  • Sign up process
    • Happy day as a potential new customer
    • Welcome them onboard and inform of the next step. Show that you care
      • Include contacts for correspondence and feedback
      • An intro in the form of a video or an article
      • Links to your most engaging blog posts
      • A direct Call To Action
      • If you offer a trial or freemium model then the welcome email should validate the user. You need confirmation so that people don’t get free access using multiple account emails. Two or three-step verification processes are popular for pre-screening potential customers. Use Captcha codes to prevent bots from signing up.
      • Offer access only after they confirm the email.
      • Disposable email lists exist on GitHub, use these lists to block or detect temporary accounts in the sign-up process.
      • Ease sign-up by offering Google or Facebook sign-up, consider:
        • normal sign-up but later switching to a social sign-in account
        • social sign-up but wants to log in with a password and email
        • sign-up with one profile but then wants to use another say corporate profile within the app
• customer messaging platform.

My Core Journal

What would make today great?