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My Journal Entry For December 15th, 2022

squash court

Morning Routine, General Diary, Thoughts, and Ideas

Got up early and completed my morning routine.

Today is day 22 post bone marrow transplant for my son, and he’s still Ok.

My friend Neil came round to my house early doors to help me determine if an integrated fridge that I am intending to buy to replace the old knackered one, will fit in the gap that I have.

After Neil left I made a spaghetti bolognese (minus the spaghetti) in the slow cooker ready for tonight’s evening meal.

Today’s picture is of a squash/racketball court as today was my first day back on the court. Six or seven weeks off didn’t do me well, I lost 5 games to 1! But so pleased to be back playing again.

Venturing out to see even more life tonight as my wife and I are going to do a late-night shop, we’re assuming fewer people will be in the store late at night.

Food Diary

Today I ate:
 
4 slices of Bovril on toast.
A microwave meal chicken curry, which I added extra spices to
And a  spaghetti bolognese
 

Today I Am Reading

My goal today is to read some of Build and Promote Profitable SaaS Business

My starting point for today is location 387 or 16% complete.

My ending point for today was location 422 or 17% complete.

My Learnings Today

 
Keynotes from the book today were:
 
Have a clear message for your target audience, what does your brand resolve through its existence? The positioning needs to add value to the product. How does your product stand out from the crowd? It should change user behavior and deliver it.
 
If you promise something and the product delivers then you will get loyal customers. Measure your customer loyalty using the NPS score (The Ultimate Question by Fred Reichheld) – 9 and 10 are brand ambassadors, and 7 and 8 are neither loyal nor irritated, work to get them higher, dissatisfied customers will answer 6 and lower. The product needs to make people’s lives easier.
 
If customer satisfaction drops then they will soon switch to a more appealing competitor’s product.
 

My Core Journal

 

What did you achieve yesterday?

Yesterday (Wednesday 14th) I:
  • Finished the restoration of my Innovation-Creativity site, hooray!! ✅
  • Ordered my son some memory for his gaming PC as his Christmas present. ✅
  • Sent an email to the school about my son’s education or lack of it given all of the hospital appointments. ✅

What would make today great?

2 to 3 tasks, see core journal – micro goals
 
My micro goals for today (Thursday 15thth) are:
  • Order the new fridge ✅
  • I also still need to order some Skis and Boots, ready for my skiing trip in January.

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